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 Television Advertising - Television advertising is fundamental to the structure and function of radio and television...
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Television Advertising Costs. Television advertising costs are normally determined through negotiation
and often vary by the time of day...
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Television Advertising Costs
Advertising rates are more stable for print media than broadcast media
largely because print media can adjust the number of advertising
pages on an issue-to-issue basis while broadcast media have a fixed
amount of daily programming hours. Thus, demand by advertisers has a
stronger impact on the rates for broadcast time.
Advertising
rates for television are normally determined through
negotiation and often vary by the time of day. A 30-second spot on
network television costs the most in prime time (8:00 p.m. to 11:00
p.m.) and the least during daytime (10:00 a.m. to 4:00 p.m.).
According to Optimum Media, in the third quarter of 1999, a
30-second commercial on U.S. network television cost $190,000 in
prime time but $21,960 in daytime.
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