Sony Television
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  Sony Television. Originally called Tokyo Tsushin Kogyo (Tokyo Telecommunications                       Engineering Company), Sony's roots go back over half a century.   Site written by
Gemma Littlemore
 

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Sony Television. Originally called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Company), Sony's roots go back over half a century.

 

Sony Television Logo

Sony Television

Originally called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Company), Sony's roots go back over half a century to 1946 when it was founded by Masaru Ibuka and Akio Morita. In the crippled post-war Japanese economy Ibuka and Morita made their living repairing radios and manufacturing small numbers of voltmeters whilst looking to develop a future in designing and manufacturing new electronics.

Sony Television Office (Click to enlarge)

Ibuka and Morita were global thinkers. They realised the need for a global brand which crossed cultural and language borders in order to expand the business in the US and later Europe. TTK was already being used by another company so a new name, Sony, was conceived.

The name Sony derives from the Latin word sonus meaning sound and the English word sonny-boy - a term used by the Americans in the 1950's to denote a bright youngster. Although the name of the company was not officially changed to Sony Corporation until 1958, the first Sony branded product was the TR-55 transistor radio which went on sale in 1955.

Sony's UK history began in 1968 when Sony United Kingdom was founded in London. Six years later Sony became the first major Japanese company to open a factory in the UK.

 


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